Magazine B Issue 53 MUJI

Name: Magazine B Issue 53 MUJI
Brand: Brand Documentary Magazine
SKU: BMC1027
Price: 130.00 DKK
Availability: InStock

SKU: BMC1027

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Tags: Brand Documentary Magazine, Magazine, Magazine B

Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.