{"product_id":"dieter-rams-let-but-better","title":"Dieter Rams - Less but Better","description":"The new edition of the benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt. \n\u003cbr\u003e\u003cbr\u003e\nFew product designs have the staying power of creations by Dieter Rams. Almost everything produced by one of the most influential designers of the twentieth century is today considered a classic. This new and revised edition of Less but Better shows once again why Dieter Rams’s approach to design will be relevant for the foreseeable future Ideas of what can and must be achieved by good design are in a constant state of flux as a result of cultural and technological developments. Dieter Rams, however, came up with ten principles that advocate for a purist, almost imperceptible design. \n\u003cbr\u003e\u003cbr\u003e\nThese principles are still considered timeless fundaments of design theory and practice today: \n\u003cbr\u003e\u003cbr\u003e\nGood design is innovative. \nGood design makes a product useful. \nGood design is aesthetic. \nGood design helps a product to be understood. \nGood design is unobtrusive. \nGood design is honest. \nGood design is durable. \nGood design is consistent to the last detail. \nGood design is environmentally friendly. \nGood design is as little design as possible. \n\u003cbr\u003e\u003cbr\u003e\nLess but Better does not set out to be a complete documentation of Dieter Rams’s body of work, nor does it claim to tell the full story of the company Braun. Rather, the book explores the ideas, criteria, and methods behind Rams’s creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design —because one principle has remained firm over the years: less is simply better.\n\u003cbr\u003e\u003cbr\u003e\nEdition: Bilingual (Text in English and German)","brand":"Gestalten","offers":[{"title":"Default Title","offer_id":53985402618241,"sku":"GE1208","price":165.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/7442\/5885\/files\/GE1208.jpg?v=1764645841","url":"https:\/\/b2b-new-mags.com\/products\/dieter-rams-let-but-better","provider":"New Mags B2B","version":"1.0","type":"link"}